by Janelle | Jan 2, 2018 | Tips & Ideas
Have you ever wondered what determines the value of your business? Perhaps you’ve heard an industry rule of thumb and assumed that your company will be worth about the same as a similar size company in your industry. However, when we take a look at the data provided...
by Janelle | Dec 13, 2017 | Tips & Ideas
Features versus Benefits If you’re not careful in creating your marketing copy, you may inadvertently end up with features-laden descriptions of your products or services. This can be unfortunate, in that most clients and customers will base buying decisions on the...
by Janelle | Oct 23, 2017 | Tips & Ideas
Lead As If It Doesn’t Matter “Work as if it doesn’t matter.” John Gray made this statement in his book “How to Get What You Want, and Want What You Have.” When I first read this, I wondered how I could possibly do that because I care about my work. One day...
by Janelle | Sep 6, 2017 | Tips & Ideas
Abolish performance appraisals? Certainly, if they don’t work! Performance appraisals impede genuine feedback, and there’s no solid evidence that it motivates people or lead to meaningful improvement. In fact it usually produces distorted and unreliable data about...
by Janelle | May 25, 2017 | Tips & Ideas
The Easiest Way to Get What You Want A salesman got a flat tire out in the country. He opened his trunk, looking for his jack… but it wasn’t there. “What do I do now,” he thought. Since he appeared to be stranded on a narrow country road on a hot summer day, he...
by Janelle | Mar 2, 2017 | Tips & Ideas
How can a simple question drastically increase support for you and your ideas You have a new workshop that you wish people to attend. You are under enormous pressure to find ways not only to convince people of the qualities of this new workshop, but also draw upon...
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