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CEO Coaching: Is an investment in CEO coaching really worth the cost?

Good question. Here’s another:

Is the presence of a real leader in your organisation worth it to your organisation?

The value of an authentic leader to a business cannot be overestimated. True leaders bring the potential of transforming workforces into collaborative, fully-engaged, high performance teams. As such, an executive coach capable of developing CEOs (as well as other managers and executives) into authentic leaders may well be worth exploring.

As you investigate the pros & cons of CEO coaching, here are a few other strong factors to consider:

CEO Coaching: All High Performers Have Coaches

Virtually everyone who has attained the heights of high performance, in every field that can be imagined, has had a coach.

Tiger Woods has had numerous coaches, and trains with one today. Michael Jordan had a coach. Tim Cook has been coached. Surfing legend Kelly Slater has several coaches – including a coach for yoga alone.

It’s no different in business and that is what CEO coaching will do for you: Set you apart from the rest of the pack, in the way that the achievers above have set themselves apart from their respective packs.

High performers and champions understand that no one realises their full potential through just their own individual efforts. While this may seem like common sense, our culture has also bequeathed upon us stories of bootstraps, determination, grit and rags-to-riches. While effort, practice, and disciplined application are central to our journey… the myth of the lone man or woman ascending to greatness may just be that: a myth.

At some point, every individual achieves the maximum level of development possible according to their level of awareness. At this time, working with a coach or mentor is key toward identifying those aspects of ourselves that we don’t know we don’t know.

And that’s where we can help, through our CEO Coaching & Mentoring Programme.

ceo coaching

Are You:




Wanting to Grow your Business Quickly, but Sustainably


A person with Integrity


Wanting to be The Best in your business


Desiring a Big Vision


Developing a Mover and Shaker Mentality


A People Promoter

Benefits to working with us are:


You will Make EVEN More Money


You will Grow Your Business Substantially with our proven systems and processes


You will be working with two Kiwi’s who have Trained & Mentored Business Owners to Success Since 1999


You will Get Back Your Personal Time to do the Things You Really Want to do


You can have Confidence in our Ability to Help You, as we have Practical as well as Theoretical Business Knowledge, having run and operated multiple businesses already

CEO Coaching – Accelerated

Peak Performance Business Accelerator helps business owners to achieve your goals and achieve FREEDOM.

With decades of experience in business & property development, we have learnt not only how to run a successful business, but also how to build a business to a sustainable level which means that it no longer needs you 24/7. We will help you achieve the same with your business so you work less and get paid more and have FREEDOM.

One of our core values is to guide and train Business Owners and Middle Managers to become better LEADERS and help them achieve the FREEDOM that they desire. Better Leaders, means better business, and better business means better Communities

“After having training from Pete & Janelle for 5 months, we haven’t looked back. Although we still have the rest of our journey to go, we have come such a long way with them and have every confidence in them to see us through to our destination.

Their mantra of “change your mind, change your business” has proved to be the core principle of what has changed for us, and their understanding of us as persons and our business have proved invaluable.”

Think CEO Coaching – Think Global Business Success

Business Training FAQ’s

Why would I need to employ a mentor in my business?

Do you remember your first day at school? You had a teacher at the front who guided and mentored you for the next 10 years. And then you went to Trade School or University and again there was a mentor at the front helping and guiding you.

Every sports team or individual athlete has a Mentor or Mentors. They help the sportsperson with strategy, ideas and headspace. They help get them to where they want to be, faster.

Why do we not do the same when we go into business. Business is hard when you try to do it by yourself. With a Mentor, you achieve your results faster.

My team aren't doing what I want them to do, how can you help?
We are Employee Engagement specialists.

Our FOCUS is to help you get the best from your employees.

Our FOCUS is to get your employees coming to work, happy, enthusiastic and passionate for the job you pay them to do. After all, a third of their time each day is spent with you!

A Gallup poll reveals that 84% of employees are disengaged or totally disengaged in their work.

34% of salaries are being wasted due to employee disengagement.

We have a 10 week employee Employee Engagement program that will re-engage your employees and increase productivity – which means you as the business owner make more money.

I've paid a consultant £1000's and received nothing for it, how are you different?

We understand this. We are NOT consultants or Coaches. We Mentor Business owners, we don’t coach them..

The difference:

A coach asks questions to elicit an answer from you.

A Mentor has done what you do. They’ve already walked the path that you’re taking. Invariably they have made the mistakes, so you don’t have to. A Mentor journeys beside you, not just come into the business and then write a white paper and suggest you go and implement the findings – by yourself.

I've tried implementing new ideas into my business before, but they never last, how is this going to be different?
This is the essence of Mentoring. We help you implement the ideas and then we journey with you to, help you be accountable to ensure the ideas are implemented and tracked in your business. FOCUS & ACCOUNTABILITY are the 2 key words. You may not like them, you may not even want to be accountable!!! But when you take RESPONSIBILITY great things will happen for you.
I don't like being told I am not running my business the right way!
You know your business better than we do. What we do is help you with strategy and knowledge to make the difference you require to have a profitable business that gives you FREEDOM, more time and make even more money.

Your Business is like every other Business. You have a Product/Service that you put on the shelf to sell. You need to entice buyers to come and buy. Every Business is the same. We will help you solve your clients problems and provide them with a great solution so they buy more of your Product/Service than your competitor!

Why would I use you, what experience do you have to help me?

Janelle and I have run multiple successful businesses since 2000, so we understand the theoretical and practical side of running businesses. We have not been made redundant in the corporate world, and as a fall-back, become a ‘coach’.

We Mentor Business Owners, which means we have been where you potentially are, and we have done what you are possibly wanting to do. We’ve walked the path and made the mistakes, so you don’t have to. We have the skills and knowledge through practical application to help you.

How can you help me make more money in my Business?
Most business owners ask this question and it is fundamental to being a happy and prosperous business owner who has FREEDOM. Follow, implement and apply our 7 Fundamental Laws of Business, and we can pretty much guarantee you will make even more money.

Our whole desire is to make you money more quickly than if you tried to do it by yourself. Come and test us on this!

I like you but I can get a cheaper coach!

Yes, you can, and we know that. We have deliberately positioned ourselves to ensure we are not the cheapest.

We want clients who want to invest in themselves and their Business, and make a difference for themselves and their business, so they finally have FREEDOM. And we’re Mentors, not coaches, there’s a world of difference.

I don't have enough time?
Time is the issue for most business owners. They are working so much IN the business that they don’t have time to work ON the strategic side of the business. Therefore it’s unlikely they will grow.

Most of us have many excuses for not managing our time. You say, ‘But I have a very busy life.’. Can you imagine telling a physical trainer you’d really like to be fit, but you don’t have the time to come to the gym? He’d say that you’re not serious!

When you say you don’t have enough time, what you’re telling us, is you have a self management issue, not a time management issue.

Coaching seems expensive!

Yes Coaching is!!!!!! That’s why we are Mentors.

To make money, you need to put money out first – it’s the way the law of business works, and the Universe. The Universe hates a vacuum. Create a vacuum that needs to be filled.

Most people get advice from ‘poor’ people or people who have not run a Business. This advice is expensive. What is cheap at the time, can led to some very expensive mistakes.

Pay for value and you’ll reap the reward. Be cheap and your mindset will ensure only cheap clients come your way, because that’s what you’re saying to the Universe. When you employ a Mentor, do exactly as they say, and invest in yourself. It will be the cheapest investment you will ever make.

A Recent Testimonial

Dear Pete and Janelle

I was driving into the work this evening, digesting everything that I’ve learned from both of you and I realised that your coaching has turned me from someone who believed they were pretty doomed as a business owner, into someone who is excited and energised in my business future.

I always knew I was good at what I do, but was floundering in how to make my talent work as a structured, profitable business.
Your coaching filled that hole and your engaging, interactive methods of teaching showed me how ownership, accountability and responsibility underpins everything.

You have astounded me, empowered me and galvanised me into action and I cannot thank you enough.

Your coaching is truly exceptional.
With gratitude.

What is CEO Coaching?

CEO Coaching Help You See Blind Spots

CEO coaching is similar to executive or leadership coaching, but with one major difference: The added responsibility of working with the person who is at the helm of the company – the person who can potentially make the most significant difference in the company’s success and the lives and careers of those who work for the company.

We take that responsibility very seriously in our CEO Coaching programme.

In life, there are things we know and there are also things we know we don’t know. Then, there are our blind spots. Our blind spots contain everything we don’t know that we don’t know.

In our personal and professional lives, these blind spots are our automatic modes of behavior, assumptions, and fixed beliefs about ourselves and the world around us.


art of being a human being is having blind spots where outdated behaviors and beliefs exist. Behaviours and beliefs that may have gotten us to where we are today, may need to be re-examined, discarded or modified in favour of behaviours and beliefs that align with our next phase of development.

It is very difficult to identify blind spots on our own, so everyone stands to benefit from a collaborative relationship with a trusted person who can help identify them. That’s one of the many advantages that CEO Coaching will afford you.

The executive willing to brave discomfort and explore their blind spots with their coach stands to win extremely valuable insight on how their behaviours and beliefs are affecting the people around them – and the organisation as a whole. So contact us about our CEO Coaching programme and let’s get started.

Our Vision

To be the PREMIER Training and Mentoring Business in the UK & NZ, by helping Business Owners to grow and develop themselves & their Businesses, to create more FREEDOM & WEALTH.




I can do this, and I don’t feel so weighed down and despondent. Breaking things down by category into the 90 day plan, I can see the individual tastings so much better.


Business is not all “lunch” and can be achieved with good communication. Be open to good advice.


I now have belief in myself and my goals. I know my next 30 days, and i realise what is important to me right now. I like being held accountable to my pledge letter.


Feel more clear on the direction of the business as a result of the day


Useful day and get your thinking to a deeper level. Good to be out of the business environment to do this


Pete displays a passion for our business and our plan which instills confidence into myself and my colleagues


Valuable day in which a busy business owner can stop working in the business and spend the day being creative on the business


A well organised, well delivered and very useful day. Would hightly recommend it to any new or existing business. Thoroughly enjoyed it, a great venue also

~Tim (plumber)

We have come away with a clear manageable action plan. We feel excited

~Imogen & Duncan (Food Industry)

Excellent presenters, friendly, knowledge and supportive. Gave me a great amount of enthusiasm to carry this strategy forward

~Glen (Bespoke software development)

A welcome time away from my business workplace to review and consider my actions and my plans through the support of Pete

~Gary (Corporate Events)

The Growth Club Day with Pete was enjoyable, interesting, well put together and above all else very worthwhile

~Chris ( Financial Services Industry)

Pete is very good at brining business management into focus and reminding you of some important but overlooked truths

~Ann (Legal Services)

Pete is very good at brining business management into focus and reminding you of some important but overlooked truths

~Ann (Legal Services)

Don’t just see lots to do as a great big lump, it can be broken down and plotted out to a chive in manageable amounts. Im using the default diary and integrating my diaries and other ‘productivity apps’ together. I can do this, and not feel so weighed down and despondent.

~Jacinta B

Business is not all luck, it can be achieved with good guidance. However you must be open to good advice.

~Phil R

Loved it. The time flew by. I liked the default diary idea and the value of the 90 day plan.

~Tim B

Goals and 90 day plan is very helpful. It’s nice to know that as a company we are not alone and other business owners are having similar difficulties.

~Terry W

Small steps in our 90 day plan that are now achievable and not daunting. The default diary to give an exact time and day to put aside and carry out certain chores. We need to Test and Measure – Immediately.

~Rachel R

I now know not to advertise with radio and paper! I loved the default diary and for a healthy business i must give consistent delivery.

~David R

Planning/goals is key. You need to know where you are going to get there. Small changes can make big differences. I need to make more time for me!

~Wendy W

Realising what is important to me right now, and knowing my next 30 days. It’s scary being held to y pledge letter!

~Mike S

More focus on what i need to achieve in bite sized chunks, and the importance of rewarding myself and my team for a job well done. I need to hurry up and do it now.

~Phil H

Thank you very much. I have more focus on what i need to achieve in bite sized chunks. I realise the importance of rewarding myself and myself for jobs well done.
Small steps to our 90 day plan are now achievable and not daunting. I need to Test and Measure immediately.


It wasn’t just information – it was action. Loved it, the time flew by. I now understand the 3 ares of business, the default diary and the 90 day plan.


Growth Club let me interact with other business owners. I was very happy with the course, it has been informative.The 90 day plan I believe is going to be very helpful, and i know now how to work our “margins” for my business.


I liked the one to one embrace, support and encouragement. For a healthy business I must provide consistent delivery.


Pete and Janelle are a wonderful couple, who make it feel less of a chore and more of a creative session coming to their coaching sessions. Everything was explained in ‘layman’ terms. If I still didn’t get it, it was then explained simply and assistance given. Small changes can make big differences. You need too know where you’re going to be able to get there.

~W Woods

Pete and Janelle O’Keeffe are poised to share their years of knowledge gained through working for large corporate firms with you.