Offering People more makes them want less!
We start a new job and immediately we are inundated with loads of paperwork and learning. Remember starting at your current job. There is so much to learn and do that we become overwhelmed, and start to stop doing things!
A Behavioural scientist did an experiment with a Company sponsored retirement programme for 800,000 workers.
They were offered between 5 – 17 different retirement choices.
The Behavioural scientist found that the more choices offered, the less likely the employees were to enroll in the programme at all!
Next he experimented with an investment fund’s company
For every 10 additional funds a company offered, he found the participation rate dropped almost 2%. For example
2 funds offered — Participation was 75%
59 funds offered – Participation was only 60%
The same happened with Food products company who was selling Jam. When they offered the public the choice of
6 jams 30% bought
but offering
24 jams only 3% bought
When too many choices are made available, consumers find the decision- 
Proctor and G amble reduced their Head and Shoulders brand of shampoo from 26 versions down to 15 versions and had a 10% increase in sales!
Reduce the choices and people will buy more from you
Offering People more makes them want less!
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