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Do You Understand Why Your Customers Buy?

The first thing to understand about selling is why people buy a particular product or service and what it is that they really buy. You may be surprised to learn that people buy only two things: Good feelings Solutions to problems That means: People do not buy your...
THE ART OF DELEGATING

THE ART OF DELEGATING

THE ART OF DELEGATING In today’s busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else. (If you’re able to eliminate it, that’s even better.) Many people are reluctant or...

I’M HAVING A PARTY!

I’M HAVING A PARTY! If you have ever gone through a toll booth, you know that your relationship to the person in the booth is not the most intimate you’ll ever have. It’s one of life’s frequent non-encounters: You hand over some money; you might get change; you drive...

Strength

FOCUS ON YOUR STRENGTH: The keys to success are priorities and concentration. A well-known pastor and business leader offers the following guidelines: Focus 70 per cent of your energy on developing your strengths. Effective leaders who reach their potential spend more...