THE DIFFERENCE BETWEEN MARKETING & SELLING Steve was having a problem. His business wasn’t growing and his income was flat. He called me up one day, asking for help. During our conversation he asked, “What’s the difference between marketing...
THE POWER OF A WHISTLE I used to referee rugby. During one game a woman came up to me at half time and said, “I want to buy that,’ pointing to my whistle. I looked at the whistle and then the woman and said to her, “But you can buy this at your...
A competition was held between two men to see who could chop down the most trees in a single day. One man was older and more experienced, while the other was younger and less experienced. And that’s where the difference showed up. The younger man spent eight...
One time in the West Indies five ships, one of them British, were anchored in the harbour when a monster storm rolled in. The British captain immediately raised anchor and sailed out to meet it. Two days later, battered but still intact, he returned to the harbour and...
THE RIGHT WORDS: What you say in the first five minutes can set the tone for the hours that follow. Good speakers understand they must grab the audience’s attention in the first five minutes, otherwise the opportunity to have an impact on them or move them to...
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