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8 Rules to Live By:

8 Rules To Live By:   (1) If you’ve a problem with me, come and see me privately. I’ll do the same for you.   (2) If someone else has a problem with me and comes to you, send them to me. I’ll do the same.   (3) If someone won’t come to me, say,...

HOW CAN YOU BECOME A JEDI MASTER OF SOCIAL INFLUENCE?

In a galaxy far far away, Luke Skywalker gained the ultimate form of compliance. He persuaded Darth Vader to turn against the evil emperor. How did he do this? What social principle did he use? Luke said to Darth Vader, “I know there is still good in you. There’s real...

How can you gain a headstart in the quest for Loyalty

HOW CAN YOU GAIN A HEADSTART IN THE QUEST FOR LOYALTY   Incentives – that’s how.   A study was done at a carwash agency. The staff handed out 300 loyalty cards to people.   Every time a customer came in for a carwash the loyalty card would be stamped and this moved...