by Janelle | Dec 13, 2017 | Tips & Ideas
Features versus Benefits If you’re not careful in creating your marketing copy, you may inadvertently end up with features-laden descriptions of your products or services. This can be unfortunate, in that most clients and customers will base buying decisions on the...
by Janelle | Dec 6, 2017 | Blog
Say the right thing at the right time!’ According to ground-breaking neurological research, you can ‘train’ yourself to speak and listen in a way that stimulates sympathy and trust in the brain of the person you’re talking to. Think how...
by Janelle | Nov 30, 2017 | Blog
Discounts versus Profits Do you have (or have you ever had) one of those salespeople who thinks that giving a discount is the easiest, quickest way to make a sale? Of course, they may be right, but what about the profit (your profit) they’re giving away? If your...
by Janelle | Nov 28, 2017 | Blog
An interesting concept of what could lay ahead!!!!! In a recent interview, the Head of Daimler Benz (Mercedes Benz) said their competitors are no longer other car companies, but Tesla (obviously), and now, Google, Apple, Amazon. Software will disrupt most...
by Janelle | Nov 23, 2017 | Blog
Essentials of Total Customer Satisfaction Barbara Rollin It’s amazing what stores and businesses will do to keep you happy. If you have a bad experience, let the business know. Request compensation. You’ll be financially better off and feel better, too. ...
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