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Do you Understand why Customers buy?

Do You Understand Why Your Customers Buy? The first thing to understand about selling is why people buy a particular product or service and what it is that they really buy. You may be surprised to learn that people buy only two things: Good feelings Solutions to...

Discounts v Profits

Discounts versus Profits Do you have (or have you ever had) one of those salespeople who thinks that giving a discount is the easiest, quickest way to make a sale?  Of course, they may be right, but what about the profit (your profit) they’re giving away? If your...

Do you Fear Failure?

Conquering Fear Fear is the greatest…and perhaps sneakiest obstacles to reaching our goals.  We may think we’re stalled because of other people’s objections, insufficient resources or circumstances outside our control.  But it is often fear that keeps us...

Connecting through Integrity

  Integrity is adhering to the moral principles of life. Integrity is doing things with honor. Integrity is honesty.  And integrity is the glue that holds relationships together. Integrity says, “I wish to pay fair price for all value.  Getting something...

Lead as if it Doesn’t Matter

Lead As If It Doesn’t Matter “Work as if it doesn’t matter.”  John Gray made this statement in his book “How to Get What You Want, and Want What You Have.”  When I first read this, I wondered how I could possibly do that because I care about my work. One day...