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How can you gain a headstart in the quest for Loyalty

HOW CAN YOU GAIN A HEADSTART IN THE QUEST FOR LOYALTY   Incentives – that’s how.   A study was done at a carwash agency. The staff handed out 300 loyalty cards to people.   Every time a customer came in for a carwash the loyalty card would be stamped and this moved...

Credibility and Conviction

To earn respect and be worthy of following, you need two qualities that really matter. The first is conviction: Conviction is a set-in-concrete belief that you live by and refuse to compromise on. A pragmatist adjusts his or her beliefs and actions to things like the...

FEAR

FEAR   A man who had a morbid fear of thunder, went to see a psychiatrist. ‘You have a condition called brontophobia,’ the doctor said. ‘It’s silly to be afraid of thunder at your age. Just think of it as a drum roll in the symphony of...