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GUARD YOUR TONGUE

GUARD YOUR TONGUE   On a windy day in March 1997, a father and son visited Valley Forge National Historic Park, where George Washington stationed the Revolutionary Army during the difficult winter of 1777-1778.   The man and his son had something much less historic in...

A LIFE CHANGING MOMENT

A LIFE CHANGING MOMENT   The Great Depression of the 1930s hit a businessman named J.C. Penney particularly hard, endangering his very health.   Anxious and desperate because of his huge financial losses, Penney sank so low he felt he had nothing left to live for....

A LIFE CHANGING MOMENT

A LIFE CHANGING MOMENT   The Great Depression of the 1930s hit a businessman named J.C. Penney particularly hard, endangering his very health.   Anxious and desperate because of his huge financial losses, Penney sank so low he felt he had nothing left to live for....

Features v Benefits

Features versus Benefits If you’re not careful in creating your marketing copy, you may inadvertently end up with features-laden descriptions of your products or services.  This can be unfortunate, in that most clients and customers will base buying decisions on the...

Lead as if it Doesn’t Matter

Lead As If It Doesn’t Matter “Work as if it doesn’t matter.”  John Gray made this statement in his book “How to Get What You Want, and Want What You Have.”  When I first read this, I wondered how I could possibly do that because I care about my work. One day...